on shivdeep industries in Bikaner

Shivdeep Industries Ltd. Was started in 1986, with its lead office in Bikaner. The company soon became a large manufacturing unit under the guidance of Mr. Shivratan Agarwal and Mrs. Sushila Agarwal.
The Company commenced business in the city central market. All the raw material from grains, oils and massalas to dry fruits, flour, vegetable oil and condiment are selected and purchased from amongst the best in the market. At the factory they are thoroughly processed in order to impact to their purity and prime position. In fact, a different section is devoted to this aspect of the manufacturing process.
All Bikaji snacks are made untouched by human hand, on fully automated machines in the most ultra-modern factory in Rajasthan.
A separate packaging unit has been set up to pack the product in a clinically hygienic environment.
Bikaji snacks are the talk of the town in almost the whole of India, they are already setting tongues talking in the middle east, part of Africa, USA, UK and Europe.
The company was rewarded with the National awards for industrial, excellence in 1992 – the first company to receive such an award in the category of food products.
Bikaji group of companies has three units under its umbrella; and besides food products, it is doing well in service sector also as in Hotel Basant Vihar Palace, catering to the up market crowd and established as one of the best hotels in Bikaner. The three units under Bikaji group of companies are Shivdeep Industries Limited, Shivdeep Food Products Pvt. Ltd. And Bikaji Food Products Ltd. Shivdeep Industries Ltd. produces Bhujia, Papad and sweets, Shivdeep Food Products Pvt. Ltd. produces potato chips and Bhujia Namkeens, Sweets – Rasgulla, Gulabjamun. The new unit of Bikaji Food Private Ltd. has started producing ‘Tourist Mineral Water’ a few years back only. The same management looks after all the three units. The grown curve of organization is a positive one, Bikaji is also planning to launch ‘tea’ very soon. It has the potential and plans for future expansion and diversification.
Shivdeep Industries limited is brainchild of Mr. Shiv Ratan Agarwal and Mrs. Sushila Agarwal, she has looked after and nurtured the company to its present position. And her talents and skills have been recognized and appreciated through out of the state. She was awarded ‘Presidents Award’ for Women Entrepreneur in 1997 and she is the first woman in state of Rajasthan to have won such a prestigious award. The company was rewarded with National Award for Industrial Excellence in 1992 – the first company to receive such an award in the category of food products. Mr. Shivratan Agarwal himself had been recipient of many awards for humanitarianism and contribution to the upliftment of the industry and its people.
Shivedeep Industries limited is situated in Bichwal Industrial Area, Bikaner. A unique feature of the company is that there is one company profile and therefore there is no job profile as such. Although there are departments like finance, productions and marketing but there is an informal structure where the manager finance can look into production and marketing if the need arises.
The company is a reputed one and its products come with a brand name ‘Bikaji’ the company is the only one, which provides a wide variety of snacks and savories. The company has a well-knit distribution system in India. It also exports its products to countries like Australia, Japan, Singapore and Europe too. The company’s export sales are about 2% of their total sales turnover which is around 40 crores.
The company is always trying to cater to the ever-increasing demand for more and more variety in namkeens by launching new flavors and new types of mixtures every now and then. Some new ones are Mastkin and Tanatan.
The company takes proper care of its workers and employees and they feel privileged to work with such a reputed firm. The company provides training to the workers on the job. There are about 1200 workers/employees in the company. They are provided with all the basic amenities a company should provide with, like group insurance for all the workers, medical aids, mess, etc. The company provides its employees with bonus, festival offers and likewise from time to time. They are also provided with leave encashment scheme.
The production takes place on a large scale. To provide its customers with the best quality and taste of Bhujia, The Company has a well established quality control lab. Every day the first lot is checked and then other lots are made, if the first one is fine. There are usually no complaints for the quality of the products. To meet the rising demand the company has installed many automatic machines and even installed high tech packaging machines procured from flex and digipack. The machines used for production are checked on a regular basis and are replaced or repaired as and when required. The raw material (lentils, edible oil, spices and condiments) are procured from Bikaner and if required edible oil is also purchased from Surat and other cities in Gujrat.
‘Bikaji’ has emerged as one of the finest names in Bhujia industry. Its traditional market consists of Northern India, especially states of Rajasthan, Punjab, Haryana, Gujrat, Bengal and Assam. And in a nutshell it can be said that in a short period of fifteen years the company has made its position strong and its presence inveterate in the Bhujia industry.